Abstracts tagged "self-management and website"

Abstract Number: 2375 • 2018 ACR/ARHP Annual Meeting
When Are People Receptive to Self Management Education Information, and What Information Appeals to Them? : An Analysis of Digital Data
Teresa Brady¹, Meghan Lewis² and Carla Cartwright², ¹Clarity Consulting and Communications, Atlanta, GA, ²Porter Novelli, Atlanta, GA
Background/Purpose: CDC pilot-tested a marketing campaign to promote self-management education (SME) as a chronic disease management strategy. The campaign targets adults ages 45-75 with…
Abstract Number: 2941 • 2018 ACR/ARHP Annual Meeting
Reach and Effectiveness of a Health Communications Campaign Promoting Self Management Education: Results of a Pilot Test of the Learn More. Feel Better. Campaign
Teresa Brady¹, Meghan Lewis², Carla Cartwright², Anne Hvizdak³ and Sara Lasker⁴, ¹Clarity Consulting and Communications, Atlanta, GA, ²Porter Novelli, Atlanta, GA, ³Bureau of Aging and Disability Resources, Wisconsin Department of Health Services, Madison, WI, ⁴Healthy & Hygge, Madison, WI
Background/Purpose: Learn More. Feel Better. (LMFB) is a multi-modal marketing campaign to promote self-management education (SME) as a chronic disease management strategy. The campaign targets…