Abstracts tagged "Marketing"

Abstract Number: 1857 • ACR/ARHP Annual Meeting 2017
If Mobile Advertising Is the Future, the Future Is Now: Productivity of Digital Ads By Terminology and Delivery Device.
Teresa J. Brady¹ and Kamil E. Barbour², ¹Arthritis Program, Centers for Disease Control and Prevention, Atlanta, GA, ²Centers for Disease Control and Prevention, Atlanta, GA
Background/Purpose: CDC is pilot-testing a multi-modal marketing campaign to promote self-management education (SME) as a chronic disease management strategy. The campaign targets adults ages 45-75…
Abstract Number: 2020 • ACR/ARHP Annual Meeting 2016
Making the Case for Self-Management Education: Marketing Lessons Learned from Qualitative Research
Teresa J. Brady¹, Bithiah Lafontant², Tai Baker³ and Rebecca Ledsky⁴, ¹Arthritis Program, Centers for Disease Control and Prevention, Atlanta, GA, ²FHI 360, Washington, DC, ³Centers for Disease Control and Prevention, Atlanta, GA, ⁴Social Marketing and Communication, FHI 360, Washington, DC
Background/Purpose: Self-management education (SME) uses educational and behavioral strategies to help people with arthritis (PWA) and other chronic conditions (CC) develop healthy behaviors and gain…
Abstract Number: 127 • ACR/ARHP Annual Meeting 2015
Potential Use of Healthcare Databases for Post-Marketing Surveillance Registry: an Example Using Ustekinumab
Huifeng Yun¹, Shuo Yang², Fenglong Xie³, Lang Chen⁴, Kevin L. Winthrop⁵ and Jeffrey R. Curtis⁴, ¹Epidemiology, University of Alabama at Birmingham, Birmingham, AL, ²Clinical Immunology/Rheumatology, University of Alabama at Birmingham, Birmingham, AL, ³Rheumatology & Immunology, University of Alabama at Birmingham, Birmingham, AL, ⁴University of Alabama at Birmingham, Birmingham, AL, ⁵Oregon Health and Science University, Portland, OR
Background/Purpose: Underreporting and inherent deficiencies are common using spontaneous reports for post-marketing surveillance. The U.S. Food and Drug Administration (FDA) has recommended sponsors to collect…